Oyst was born from frustration.
Today, you can order a taxi in one click, listen to music in one click...
But to buy something as simple as a white t-shirt, it's still 8 steps: add to basket, confirm basket, create an account, choose a password, choose a delivery method, enter delivery, enter payment information, confirm payment...
Even if you're already a customer, you always have to remember your username and password, confirm each form and enter payment information... Why so many obstacles?
how can we make this easier?
Customers waste time filling out forms and Merchants waste time trying to optimise the forms.
We want to give back that lost time. We're not offering yet another buying funnel optimisation but a totally new way of buying, the most obvious, simplest: a one-click purchase, anywhere on the site.